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3-Year Specialized Tech-Business Programme

BBA in Data Analytics & Visualization

Build your career in the fast-growing digital world with BBA in Digital Marketing at Career Point University Kota. Learn SEO, social media marketing, Google Ads, and analytics through practical training, live projects, and industry exposure.
3 Years
Eligibility: 10+2 in any stream (with Basic Math/Stats preferred) with minimum 50% marks from a recognized board
15L
Highest Pkg
20K
Average Internship Stipend

Department's Accomplishments & Tech Impact

800+
Analytics Placements
15 L
Highest Package
500+
Live Datasets Analyzed
150+
Data Projects
25+
MNC Tie-ups
300+
Alumni Data Scientists
✓ Trusted by 2,000+ Future Analysts

Overview

What is the BBA Digital Marketing Programme?

The BBA in Digital Marketing is an undergraduate program designed to equip students with in-demand skills in online marketing, branding, and business strategy. The course combines core business fundamentals with specialized training in digital platforms, helping students understand how to promote products and services in the digital world. At Career Point University Kota, the programme focuses on practical learning through tools and techniques such as search engine optimization (SEO), social media marketing, content creation, paid advertising, and web analytics. Students work on live projects and real campaigns to gain hands-on experience. This program prepares students for careers in digital marketing, e-commerce, branding, and online business, making them industry-ready from the start.
3 Years Duration6 SemestersSoftware TrainedHigh Demand Field
Data Mining
Python & SQL
Visualization
Tableau & Power BI
Business Intelligence
Predictive Models
Core Management
Strategy & Finance

Scope

Expanding opportunities in the fast-growing digital economy

Digital marketing is the backbone of modern business growth, and professionals who can create, manage, and optimize online campaigns are in high demand. Graduates of this specialization are hired as Digital Marketing Executives, SEO Specialists, Social Media Managers, Content Strategists, and Performance Marketers across industries like E-commerce, Media, Advertising, IT, and Startups. It also provides a strong foundation for pursuing an MBA in Marketing, Digital Marketing, or related fields.

Structure

A hybrid curriculum blending Management with Data Science

The curriculum is perfectly balanced: 50% core management principles and 50% intensive data analytics, programming, and visualization training.
Students complete a mandatory Capstone Data Project, solving real-world business problems using live datasets.

Value Added Courses for all UG (VAC) — Non Mandatory

Course NameCategoryCredits
Cloud Computing (AWS Basics for Data)
VAC2
R Programming for Stats
VAC2
Corporate Presentation Skills
VAC2

Admission

Simple admission process and transparent fee structure

Admission Criteria

Course Fee Structure

Fee Details
Admission Fee (one-time)₹5000/- (at the time of admission)
Tuition Fee₹37000/- Per Semester
Examination Fee₹3000/- Per Semester
Analytics Lab Fee₹3000/- Per Semester
Caution Money (one-time)₹3000/- (Refundable)

Scholarships

Based on performance in qualifying exam

% in Qualifying Class [1]Scholarship on Tuition Fee
Above 90%20%
85% – 89.99%10%
75% – 84.99%5%

Why Join

Unlock your potential with a Data-Driven Business degree

Master Tech Tools

Gain hands-on experience with enterprise software like Tableau, Power BI, Python, and SQL Server in our dedicated computing labs.

High Salary Potential

Data Analysts are among the highest-paid entry-level professionals. This specialization significantly boosts your starting salary compared to a regular BBA.

Live Data Projects

Work on real-time data sets from e-commerce, finance, and healthcare to solve actual business problems rather than just reading theory.

Visual Storytelling

Unlike IT engineers, you learn not just how to extract data, but how to explain it to a CEO through compelling visual storytelling.

Future-Proof Career

It gives you a massive advantage if you plan to pursue an MBA in Business Analytics, FinTech, or Digital Marketing.

Features

Setting us apart from the rest

06

Advanced Analytics Labs

Dedicated Data Labs with high-performance computing systems for running complex predictive models and large datasets.

07

Industry-Certified Faculty

Learn directly from certified data scientists and industry professionals currently working in Big Data companies.

08

Datathons & Competitions

The department regularly organizes Hackathons, Datathons, and Dashboard-building competitions.

09

Specialized Placements

Placement support specifically targeting roles like Data Analyst, BI Developer, and Marketing Analyst in top tech firms.

Apply

Simple 5-step process to join the BBA Analytics programme

Guide to Register Online

STEP 01

Register Yourself

Create your account on the portal with your basic personal details.

Start Your Application

FAQ

Everything you need to know about the BBA Analytics programme

Placement Records

Management Graduates in Top MNCs

Unmatched corporate placements across Consulting, Finance, Marketing, and Healthcare sectors

Bhupen Sharma

Bhupen Sharma

Bank Of America

Priyal Pawar

Priyal Pawar

IxCeed

Rishita Gupta

Rishita Gupta

Jaro Education

Sukh Sharma

Sukh Sharma

Bajaj Finserve

Collaborations

Corporate & Industry Tie Up's

Admission Enquiry