Candidates must have completed graduation from a recognized university with the required qualifying marks.
AI-First MBA Marketing
Master modern marketing strategies, brand management, and digital growth through industry-focused learning, live projects, and practical business exposure.
Duration · 4 Sems2 Years
Pedagogy Mix65% Applied
Live CampaignRs 2K Spend
Embedded Capstone12 Weeks
Other Specializations :
Digital Marketing Exposure
Gain hands-on experience in SEO, Social Media, Performance & Brand Marketing
Industry-Centric Learning
Learn through real business case studies, campaigns, and market analysis
Live Projects & Presentations
Work on practical marketing assignments and strategic business projects
Brand Strategy Development
Build expertise in consumer behavior, branding, and market positioning
Career & Placement Opportunities
Explore diverse career roles in marketing, sales, advertising, and digital media
Six principles that run every class.
Every campaign, brand audit, and consumer study in the MBA Marketing programme is built around one question: What does a marketer actually need to do on Day 1 at a real Indian company?
1
The consumer is the strategy
The consumer is the strategy
Every brand decision, pricing call, and media choice must be traceable back to a specific consumer insight. Not a survey percentage - an actual human motivation. Before you build a campaign, you talk to 30 real people. Always.
2
Creativity without data is decoration
Creativity without data is decoration
A beautiful campaign that doesn't move business metrics is a hobby project. Every creative recommendation must be accompanied by a success metric and measurement plan.
3
Brand managers & CMOs teach brand
Brand managers & CMOs teach brand
Active brand managers, performance marketers, growth leads, and CMOs co-teach every semester. Learn from someone who has presented a brand architecture to a skeptical board.
4
Spend real money first
Spend real money first
Every student runs a live Rs 2,000 Meta or Google Ads campaign. Real bids, real audiences, real results. The learning from Rs 2,000 of real spend beats any case study.
5
AI is a creative accelerator
AI is a creative accelerator
From Semester 1, AI tools are used for copy generation, audience research, campaign ideation, and performance analysis. AI generates options; marketers make judgements.
6
Portfolio of campaigns, not grades
Portfolio of campaigns, not grades
Graduating students present a documented marketing portfolio: 12+ brand strategies, live Shopify stores, paid campaign data, and an AI Playbook.
2-Year Journey
Four semesters. One complete marketing leader.
Select an academic year to see courses, pedagogy methods, and deliverables for each semester.
1
Year 1 — Foundation & Core
Establish solid core management principles alongside key marketing concepts.
10 Courses
Core Modules
Live Campaigns
Meta & Google Ads
SIP
8-Week Summer Internship
FMCG CostingRFM SegmentationPaid Meta Ads
Year 1 Outcomes
Business Analytics
AI Copywriting
2
Year 2 — Advanced & Capstone
Launch real e-commerce stores and compile placement portfolios.
8 Courses
Total Modules
Shopify Store
Live 6-week Run
12-Week Full
Capstone Internship
Shopify CROPRD StoryboardsCMO AI Playbook
Year 2 Outcomes
Shopify Storefronts
Power BI Analytics
Two years. Four layers of exposure.
The Industry Touchpoint Ladder
Eligibility Criteria
Graduation in any discipline with minimum 50% aggregate marks from a recognized university. Admissions are processed through CPU Entrance Test / CAT / CMAT scores followed by GD-PI.
1
Semester 1 — Live Ads & Research
Run Meta / Google Ads campaigns with a real budget and conduct a 100-respondent primary research study in Semester 2.
2
Semester 2 — Summer Internship
Your first formal 8-week corporate summer internship at a brand, agency, or D2C startup under mentor supervision.
3
Semester 3 — Shopify Store Build
Build and operate a live Shopify store for 6 weeks, conducting heatmaps-based CRO conversion audits.
4
Semester 4 — Industry Capstone
Spend 12 weeks embedded within the marketing team of an Indian brand. Deliver relaunch calendars or performance audits.
Scholarships & Fee Structure
Scholarships
12th Board (PCM/PCB)
Merit-based scholarship rewarding outstanding academic performance in standard 12th board exams.
JEE Main Percentile
Premier scholarship recognising exceptional excellence in the national level JEE Main examination.
Early Admission
Special incentive discount for students showing early commitment to the program.
Key Guidelines
Waiver on tuition fee only
Maintain 7.0+ CGPA annually
Minimum 75% attendance req.
Highest eligible scholarship applies
Fee Structure
Annual Tuition Fee
₹1,40,000
Billed semi-annually (Semester Basis)
Tuition Fee (Per Semester)
₹64,000
Exam Fee per semester
₹3,000
Development Fee per semester
₹3,000
Caution Deposit One-time, fully refundable
₹3,000
Admission Fee One-time
₹5,000(at the time of admission)
4-Year Program Estimate
Excludes accommodation & optional services
₹6,52,000
Hallmark Projects — 12 experiences that define you.
These are the signature marketing campaigns and strategies that live in your portfolio and are reviewed in placement interviews.
Brand Story Pitch Deck
Year 1 · Semester 1 Your first real client. Zero experience required. Build a 5-slide brand story deck for a real brand and deliver a 4-minute presentation reviewed by marketing professionals.
Consumer Research Study
Semester 2 Find insights or it doesn't count. Design and run a 100-respondent study (survey + 5 interviews) to extract 3 non-obvious consumer insights.
Brand Audit & Repositioning
Semester 2 Creatively bold yet commercially grounded. Complete a brand audit using Keller's CBBE framework, recommending a bold yet grounded repositioning strategy.
Live Rs 2,000 Paid Campaign
Semester 2 Real money. Real ads. Real results. Run a live campaign with a real budget. Track CTR, CPM, and scale via a scaling plan.
RFM Segmentation & Dashboard
Semester 2 5,000 rows of transaction data. One CMO action plan. Segment a 5,000-row transaction dataset, building a 3-page Power BI dashboard with growth heatmaps.
6-Month IMC Plan
Semester 2 ATL, BTL, digital, and PR components. Formulate an IMC product launch plan across ATL, BTL, digital, and PR under a Rs 50 Lakh budget allocation.
Brand Extension Analysis
Semester 3 Conjoint analysis fit assessment. Analyze parent brand equity extension conjoint fits and present a full strategic board recommendation.
Live Shopify Store Build
Semester 3 Built. Run. Audited. Post-mortem submitted. Operate a live Shopify store for 6 weeks, executing CRO heatmaps and post-mortem traffic audits.
3-Year CMO Board Pitch
Semester 3 You are the CMO. Defend every number. Build a 3-year strategic growth strategy covering market shares, digital budgets, and organizational roadmap.
CMO AI Marketing Playbook
Semester 4 AI content rules and checklists. Author a 10-page AI workflow integration, writing prompt libraries, content rules, and human-override checklists.
12-Week Industry Capstone
Semester 4 Embedded. Mentored. Evaluated by the company. Work 12 weeks embedded inside an Indian brand to execute product launches or overhauls (30% of grade).
Portfolio Defence Gate
Semester 4 Two practitioners. Pass/Fail graduation requirement. Present your 2-year portfolio containing 12+ projects to an independent marketing industry panel.
Exams make up less than 20% of your grade.
Evaluations are based on live campaigns, boardroom defenses, and practitioner panel reviews — not rote memorization.
35%
Live Projects & Campaigns
Brand plans, campaigns, consumer studies, ad runs — real-world marketing deliverables with professional-level criteria.
25%
Boardroom Presentations
Major concepts and strategies are defended in front of active CMOs, creative directors, and business leaders.
20%
Internship & Capstone
Assessment from company supervisors and faculty juries on your 8-week internship and 12-week embedded capstone.
12%
Case Discussions & Socratic
Flipped classrooms where pre-reads happen before class. Evaluated on strategic contribution and case analysis.
8%
End Semester Exams
UGC and university-compliant exams. Analytical and application-based questions rather than standard theories.
Gate
Portfolio Defence
A pass/fail graduation gate. Present your complete 2-year portfolio of 12+ projects to an independent marketing panel.
CPU MBA Marketing vs Traditional MBA Programs
Why an outcome-based practitioner portfolio is superior to passive theory memorization.
Career Point University
Other Colleges
Evaluation
80% outcome-based (live ad campaigns, Shopify builds, CMO strategy defenses), 20% theory.
100% exam-centric. Graded entirely on memorizing general business slides and papers.
Faculty Mix
Seeded by brand managers, active CMOs, and creative agency founders co-teaching.
Lecturers with purely theoretical backgrounds who have never managed an active brand budget.
Ads Budget
Real cash budget (Rs 2,000) allocated to run live performance campaigns.
Hypothetical campaign proposals written on paper without deploying actual capital.
Career Exit
Graduates with a 2-year portfolio of 12+ campaigns, Shopify stores, and Power BI dashboards.
Graduates with only a transcript containing marks and zero real-world brand assets.
Master the tools of the trade.
Graduate with hands-on command of the exact tech stack used inside modern brands and digital agencies.
AI Tools
Claude, ChatGPT, Midjourney, Canva AI — configured to scale visuals, audience targeting, and copy creation.
Ads Platforms
Meta Ads Manager, Google Ads, LinkedIn Ads — configuring bids, scaling budgets, and setting up pixels.
Analytics Engines
Power BI, Google Analytics 4, Excel — building dashboards to track CAC, LTV, ROAS, and transaction cohorts.
E-Commerce Systems
Shopify, Microsoft Clarity, Hotjar — constructing visual stores, heatmaps, and setting up drop-off funnels.
SEO & Growth
Google Search Console, WordPress, Semrush — tracking organic keyword rankings and site indexings.
CRM & Flows
HubSpot, Mailchimp — setting up lead flows, contact segments, and automated email marketing workflows.
Accelerate your marketing career.
Admissions open for MBA Marketing. Build a stellar portfolio and manage real budgets starting from day one.
12+ Portfolio Projects
8-Week Corporate Internship
12-Week Embedded Capstone
Taught by Active CMOs & Founders
Or call us directly at:
+91-9079134713
MBA Marketing FAQs
Clear your doubts about eligibility, live budgets, and the portfolio defense.
Q.1. What is the eligibility for MBA Marketing at Career Point University Kota?
Q.2. What is the admission process for MBA Marketing?
Students can apply online through the university website or visit the campus admission office for counseling and admission support.
Q.3. Is work experience compulsory for MBA Marketing admission?
No, fresh graduates as well as working professionals can apply for the program.