Students must have passed 10+2 from a recognized board in any stream with minimum qualifying marks.
AI-First BBA (Core)
Learn AI. Build AI. Become AI-Ready.
Duration4 Years
CampusKota, Rajasthan
Other Specializations :
Duration
4 Years · 8 Semesters
Positioning
Industry-Ready / Placement-First
Pedagogy
60% Applied · 40% Theory
NEP Exit Options
Certificate / Diploma / BBA / Honours
Internships
4 Structured Touchpoints
Why Choose Career Point University?
Industry-focused learning with strong business and leadership skills.
01
Build, don't read
Build, don't read
Every semester has at least one live deliverable — a real campaign, a real client, a real product. Theory exists only to serve execution.
02
Practitioners teach
Practitioners teach
Active CMOs, CFOs, HR leaders, and entrepreneurs co-teach modules — not faculty who've never run a function. Medical schools have doctors teach doctors; we do the same.
03
Outcomes are graded
Outcomes are graded
Some projects are graded on real business outcomes — sales, conversions, traffic, ROAS — not just submission quality. Accountability is non-negotiable.
04
Flipped + Socratic
Flipped + Socratic
Pre-reads and case prep happen before class. Classroom time is debate, challenge, and deconstruction — not passive lecture. Come unprepared and fall behind visibly.
05
AI is infrastructure
AI is infrastructure
From Semester 1, AI tools are woven into daily workflow — not taught as an add-on elective. Students use AI for briefs, data analysis, copy, and research as standard practice.
06
Portfolio over transcript
Portfolio over transcript
Graduates present a portfolio of 12+ documented projects, 4 internships, and measurable outcomes to an industry panel — because that's what recruiters actually evaluate.
4-Year Journey
6 semesters of hands-on learning. Designed by AI researchers. Updated annually.
1
Foundation (Common for All Tracks)
All students share an identical Year 1. Track selection happens at end of Semester 2.
12
Courses
2
Semesters
Cert
NEP Exit
AI CoreSkillLabField
Year 1 Outcomes
2
Core Business + Track Introduction
Full management core alongside first track electives. Summer Internship I at end of S4.
12
Courses
1
Internship
Dip
NEP Exit
AI CoreSpecialisationSkillLabInternship
Year 2 Outcomes
3
Specialisation Deep Dive + Placement Readiness
Six track-specific courses across two semesters. Industry immersion project + Pre-Placement Readiness Programme.
12
Courses
2
Internships
BBA
NEP Exit
AI CoreSpecialisationSkillLabInternship
Year 3 Outcomes
4
Honours / Research / 12-Week Capstone
Advanced electives + dissertation + 12-week embedded industry capstone. Portfolio defence is the final gate.
10
Courses
12w
Capstone
Hons
NEP Exit
SpecialisationCapstoneResearchSkillGateOptional
Year 4 Outcomes
Your Career Journey
Your career journey starts from Day 1 — not in the final year
Semester Assessments
Regular evaluations every semester to track your technical growth.
Coding Profile Tracking
We monitor your LeetCode & Codeforces to ensure consistent practice.
GitHub Project Tracking
Your projects are tracked on GitHub to build a recruiter-ready profile.
MAANG Ready
DSA bootcamps, mock interviews, and resume building workshops.
Admission Process
How to join
Eligibility
Direct Admission if JEE Main %tile> 75% or 12th PCM/B>60% else through Aptitude Test
01
Register & Apply Online
Submit application with 10+2 marksheet PCM/PCB OR JEE Main details.
02
Direct Admission
If eligible for Direct admission then deposit registration fee Else go to the next step
03
Appear for CPU Apptitude Test
Aptitude Test - Maths & Aptitude. Online Or on-campus.
04
Counselling & Seat Confirmation
One-on-one counselling. Submit documents and confirm your seat with the confirmation fee.
Scholarships & Fee Structure
Scholarships
12th Board (PCM/PCB)
Merit-based scholarship rewarding outstanding academic performance in standard 12th board exams.
JEE Main Percentile
Premier scholarship recognising exceptional excellence in the national level JEE Main examination.
Early Admission
Special incentive discount for students showing early commitment to the program.
Key Guidelines
Waiver on tuition fee only
Maintain 7.0+ CGPA annually
Minimum 75% attendance req.
Highest eligible scholarship applies
Fee Structure
Annual Tuition Fee
₹74,000
Billed semi-annually (Semester Basis)
Tuition Fee (Per Semester)
₹31,000
Exam Fee per semester
₹3,000
Development Fee per semester
₹3,000
Caution Deposit One-time, fully refundable
₹3,000
Admission Fee One-time
₹5,000(at the time of admission)
1st Year Total
₹74,000
4-Year Program Estimate
Excludes accommodation & optional services
₹6,52,000
Plan your next step with confidence
Connect with our Admission Counsellor to:
Understand the admission process step by step
Explore scholarships — up to 100% tuition waiver
Discover if CPU is the right fit for your goals
Learn about our B.Tech CSE curriculum, career opportunities, and industry-focused training
Or call us directly at:
+91-9079134713
Everything you need to know about CPU's AI-First BBA before you take the next step.
Q.1. What is the eligibility for BBA at Career Point University Kota?
Q.2. What is the admission process?
Students can apply online through the university website or visit the campus for direct admission guidance.
Q.3. Is CUET compulsory for BBA admission?
No, admissions are primarily based on merit and university admission criteria. CUET scores may also be accepted.
Faculty Architecture
Modelled on Masters' Union's practitioner-first faculty mix — where active industry professionals teach alongside resident academics, not in isolation from them.
01
Resident Faculty
Full-time CPU faculty with prior industry experience. Handle core theory, curriculum architecture, student mentorship, and NEP compliance. Target profile: MBA/PhD with 3+ years industry before academia. Responsible for programme integrity.
02
Industry Practitioners
Active CMOs, CFOs, HR directors, agency heads, and analysts who teach 1–2 modules per semester. Recruited from Jaipur, Delhi, Mumbai. They teach the "how it actually works" layer that resident faculty often can't. Co-teach with Resident Faculty for continuity.
03
Guest Experts
One-off masterclass sessions with founders, VCs, brand authors, agency creatives, and sector specialists. Minimum 1 per month across the programme. Sessions recorded and added to a student learning library accessible across all years.
04
Research Collaborators
IIM/IIT/central university faculty who co-supervise Year 4 dissertations and bring academic rigour to research methodology. Also connect students to national case competitions, published datasets, and peer-reviewed research networks.
AI & Tools Fluency
ChatGPT / Claude
AI Writing
Midjourney / Canva AI
AI Image
Copy.ai / Jasper
AI Writing
Canva / Figma
Design
Adobe Express
Design
Google Analytics 4
Analytics
Power BI / Tableau
Data Viz
Meta Business Suite
Social Analytics
Hotjar / Clarity
UX Analytics
Career Pathways
These are the roles the curriculum is explicitly designed backwards from — every course, project, and skill maps to a real job description.
Marketing
- Brand Manager
- Product Marketing Manager
- Marketing Executive
- Account Manager (Agency)
- D2C Brand Builder
Finance
- Financial Analyst
- Credit Analyst
- Investment Banking Analyst
- CA / CFA Pathway
- Relationship Manager (Banking)
HRM
- HR Executive / Generalist
- Talent Acquisition Specialist
- L&D Coordinator
- HR Business Partner (Jr.)
- Payroll & Compliance Exec.
Digital Marketing
- Performance Marketing Exec.
- SEO / Content Strategist
- Social Media Manager
- Growth Hacker (Startup)
- Digital Account Manager
Entrepreneurship
- Founder / Co-Founder
- Business Development Exec.
- Startup Operations
- Product Manager (Jr.)
- Franchise / FBO Owner
Business Analytics
- Business Analyst
- Data Analyst
- MIS / Reporting Analyst
- Market Research Analyst
- BI Analyst
Collaborations
Corporate & Industry Tie Up's
