Students must have passed 10+2 from a recognized board in any stream with minimum qualifying marks.
AI-First BBA Digital Marketing
Build Expertise in Digital Marketing
Duration4 Years
CampusKota, Rajasthan
Other Specializations :
Pedagogy
65% Applied
Live Campaigns
12+ Real
Ad Spend Managed
₹2,000+ Live
NEP Exits
All 4 Years
Certifications
4+ Industry
Six principles that run everything
Every course, project, and assignment at CPU Digital Marketing is designed around these six commitments — inspired by Masters' Union & Mesa's learning-by-doing model.
1
Build, don't read
Build, don't read
Every semester includes at least one live brand or campaign that students build, run, and are evaluated on. Theory is always in service of making something real.
2
Practitioners teach
Practitioners teach
Marketing courses are taught by or co-taught with active CMOs, brand managers, and agency heads — not faculty who've never run a campaign.
3
Revenue is a grade
Revenue is a grade
Some projects are graded on actual business outcomes — sales, impressions, conversions — not just submission. Accountability is real.
4
Socratic + flipped
Socratic + flipped
Pre-reads and case prep happen before class. Classroom time is debate, challenge, and deconstruction — not passive lecture. Come prepared or fall behind.
5
AI is infrastructure
AI is infrastructure
From Semester 1, AI tools are woven into workflow — not taught as an add-on. Students use AI for briefs, copy, analytics, and research as standard practice.
6
Portfolio over transcript
Portfolio over transcript
Graduating students present a documented portfolio of 12+ projects, 3 internships, and measurable campaign outcomes — what recruiters actually evaluate.
4-Year Journey
8 semesters. One complete marketer.
1
Business Fundamentals, First Publish
Foundation (Common for All BBA Tracks)
14
Courses
2
Semesters
Cert
NEP Exit
Year 1 Outcomes
2
Core Business + Digital Marketing Introduction
Management Core + Digital Foundations, First Paid Campaign
12
Courses
1
Internship
Dip
NEP Exit
Year 2 Outcomes
3
Digital Marketing Deep Dive + Placement Readiness
Advanced Digital Marketing, Growth, Analytics & Placement
12
Courses
2
Industry Engagements
BBA
NEP Exit
Year 3 Outcomes
4
Honours / Research / 12-Week Agency or Brand Capstone
Advanced Digital + Research, Agency / Brand Capstone + Portfolio Defence
10
Courses
12w
Capstone
Hons
NEP Exit
Year 4 Outcomes
Scholarships & Fee Structure
Scholarships
12th Board (PCM/PCB)
Merit-based scholarship rewarding outstanding academic performance in standard 12th board exams.
JEE Main Percentile
Premier scholarship recognising exceptional excellence in the national level JEE Main examination.
Early Admission
Special incentive discount for students showing early commitment to the program.
Key Guidelines
Waiver on tuition fee only
Maintain 7.0+ CGPA annually
Minimum 75% attendance req.
Highest eligible scholarship applies
Fee Structure
Annual Tuition Fee
₹74,000
Billed semi-annually (Semester Basis)
Tuition Fee (Per Semester)
₹31,000
Exam Fee per semester
₹3,000
Development Fee per semester
₹3,000
Caution Deposit One-time, fully refundable
₹3,000
Admission Fee One-time
₹5,000(at the time of admission)
1st Year Total
₹74,000
4-Year Program Estimate
Excludes accommodation & optional services
₹6,52,000
Exams are the exception, not the rule.
Inspired by Masters' Union's outcome-based model — traditional exams make up less than 20% of total assessment. Everything else is built, presented, or experienced.
35%
Live Projects & Assignments
Brand plans, campaigns, field research, ad runs — real deliverables with real-world evaluation criteria. Some graded by industry practitioners.
25%
Presentations & Pitches
Every major concept is defended in front of an audience — peers, faculty, or industry guests. Communication and conviction are assessed, not just content.
20%
Internship & Capstone
Industry supervisor evaluation + faculty review of internship reports, project outputs, and the 12-week Honours capstone.
12%
Case Discussions & Participation
Flipped classroom model — pre-reads happen before class. In-class contribution, Socratic engagement, and peer facilitation are scored each session.
Graduate fluent in the tools of the trade.
These are the platforms students will have hands-on experience with by the time they graduate — not just conceptual familiarity.
AI & Content Tools
Claude, ChatGPT, Midjourney, Canva AI — used for campaign briefs, copywriting, visual creation, and prompt building as part of daily workflow.
Digital Ads Managers
Meta Ads Manager, Google Ads, LinkedIn Campaign Manager — setting up budgets, targets, tracking CTR, CPC, and conversion pixels.
Analytics & Dashboards
Power BI, Tableau, Google Analytics, Excel Pro — analyzing D2C sales, building real-time marketing dashboards, tracking LTV and CAC.
E-Commerce Engines
Shopify, Amazon Seller Central, WooCommerce — setting up products, SEO optimizations, store layouts, payment checkouts, and shipping integrations.
SEO & Organic Platforms
Semrush, Ahrefs, Google Search Console, WordPress — performing competitor research, keyword analysis, backlinks tracking, and on-page SEO.
CRM & Email Flows
HubSpot, Mailchimp, Zoho CRM — setting up marketing automation, tracking lead funnels, building drip email campaigns, and contact segmentation.
Start your Digital Marketing journey
Admissions open for BBA Digital Marketing. Build a stellar marketing career starting from day one.
12+ Portfolio Projects
4 Structured Internships
Taught by CMOs & Agency Heads
Or call us directly at:
+91-9079134713
FAQ
Q1. What is the eligibility for BBA Digital Marketing at Career Point University Kota?
Q2. What is the admission process for BBA Digital Marketing?
Students can apply online through the university website or visit the campus admission office for admission guidance and support.
Q3. Is entrance exam required for BBA Digital Marketing admission?
Admissions are generally based on merit and university admission criteria.