Students must have passed 10+2 from a recognized board in any stream with minimum qualifying marks.
AI-First BBA Marketing
Real Brand Experience, Beyond Textbooks
Duration4 Years
Applied / Theory60% / 40%
Brand Projects12+ Live
Structured Internships4 Touchpoints
Other Specializations :
Marketing-Focused Learning
Industry-oriented curriculum covering brand management, digital marketing, consumer behavior, advertising, and sales strategy.
Industry-Led Exposure
Gain practical exposure through case studies, live campaigns, market research, projects, and interaction with marketing professionals.
Modern Marketing Curriculum
Learn emerging concepts including social media marketing, performance marketing, content strategy, SEO, and marketing analytics.
Practical & Experiential Learning
Hands-on training through internships, presentations, campaign planning, workshops, and real-world marketing activities.
Strong Placement Support
Career-focused programme with placement opportunities in advertising, branding, digital marketing, sales, media, and corporate sectors.
Six principles that run everything.
Every course, project, and assignment at CPU Marketing is designed around these six commitments — inspired by Masters' Union & Mesa's learning-by-doing model.
1
Build, don't read
Build, don't read
Every semester includes at least one live brand or campaign that students build, run, and are evaluated on. Theory is always in service of making something real.
2
Practitioners teach
Practitioners teach
Marketing courses are taught by or co-taught with active CMOs, brand managers, and agency heads — not faculty who've never run a campaign.
3
Revenue is a grade
Revenue is a grade
Some projects are graded on actual business outcomes — sales, impressions, conversions — not just submission. Accountability is real.
4
Socratic + flipped
Socratic + flipped
Pre-reads and case prep happen before class. Classroom time is debate, challenge, and deconstruction — not passive lecture. Come prepared or fall behind.
5
AI is infrastructure
AI is infrastructure
From Semester 1, AI tools are woven into workflow — not taught as an add-on. Students use AI for briefs, copy, analytics, and research as standard practice.
6
Portfolio over transcript
Portfolio over transcript
Graduating students present a documented portfolio of 12+ projects, 3 internships, and measurable campaign outcomes — what recruiters actually evaluate.
4-Year Journey
8 semesters. One complete marketer.
Select a year to see courses, pedagogy methods, and deliverables for each.
1
Year 1 — Foundation
Establish solid business principles alongside real-world market exposure.
12 Courses
Total Modules
Kota Bazaar
Immersion
Certificate
Exit Option
FMCG 4PsExcel AnalyticsInstagram Campaigns
Year 1 Outcomes
Excel Analytics
AI Content
2
Year 2 — Core Marketing
Develop full-stack digital marketing capability and master price/product strategies.
10 Courses
Total Modules
₹2,000 Budget
Paid Ads Challenges
Diploma
Exit Option
Meta AdsCold-Call ConversionsVisual Designing
Year 2 Outcomes
Meta Ads Manager
Canva Pro
3
Year 3 — Specialisation
Launch real e-commerce stores and compile placement portfolios.
10 Courses
Total Modules
Shopify Store
Live 6-week Run
Standard BBA
Degree Exit
Shopify SEOPower BI DashboardsIntegrated Pitches
Year 3 Outcomes
Shopify E-Commerce
Power BI Analytics
4
Year 4 — Honours
Spend 12 weeks embedded in a company and defend your honours thesis.
5 Courses
Honours Modules
12-week Full
Capstone Internship
Honours Degree
Final Exit
Luxury MarketingNPS Customer JourneysGrowth Marketing Playbook
Year 4 Outcomes
Google Analytics
Industry Network
Four years. Four layers of exposure.
The Industry Touchpoint Ladder
Eligibility Criteria
Passed 10+2 from a recognized board in any stream (Science, Commerce, or Arts) with at least 50% marks. Aptitude, curiosity, and willingness to learn are highly valued.
1
Year 1 — Kota Bazaar Immersion
Spend 3 days embedded with a local Kota retailer. Shadow operations, interview owners, and deliver a 1-page actionable marketing prescription that the retailer reviews and you defend.
2
Year 2 — Summer Internship I
Your first formal internship. Work in a full-time marketing, copy, or analytics role at an agency, brand, or startup under an assigned industry mentor.
3
Year 3 — Industry Immersion Project
Deeper practical engagement. Each student delivers a real competitor audit, market research survey, or digital campaign strategy that is utilized by the company.
4
Year 4 — Honours Capstone
The ultimate touchpoint. Spend 3 full months embedded as a junior marketing professional inside a leading brand. Final report and presentation is graded by company executives.
Scholarships & Fee Structure
Scholarships
12th Board (PCM/PCB)
Merit-based scholarship rewarding outstanding academic performance in standard 12th board exams.
JEE Main Percentile
Premier scholarship recognising exceptional excellence in the national level JEE Main examination.
Early Admission
Special incentive discount for students showing early commitment to the program.
Key Guidelines
Waiver on tuition fee only
Maintain 7.0+ CGPA annually
Minimum 75% attendance req.
Highest eligible scholarship applies
Fee Structure
Annual Tuition Fee
₹74,000
Billed semi-annually (Semester Basis)
Tuition Fee (Per Semester)
₹31,000
Exam Fee per semester
₹3,000
Development Fee per semester
₹3,000
Caution Deposit One-time, fully refundable
₹3,000
Admission Fee One-time
₹5,000(at the time of admission)
1st Year Total
₹74,000
4-Year Program Estimate
Excludes accommodation & optional services
₹6,52,000
Hallmark Projects — 12 experiences that define you.
These are the signature projects every BBA Marketing student does — the ones that go on your professional portfolio and get talked about in placement interviews.
The Kota Retailer Prescription
Year 1 · Semester 1 Your first real client. Zero experience required. Spend 3 days embedded with a local Kota retailer. Observe their operations, customer interactions, and non-existent marketing. Deliver a 1-page actionable marketing prescription that the retailer sees and you defend. Metrics: Field Ethnography, Stakeholder Interview, Real Client
30-Day Instagram Brand
Year 1 · Semester 2 Build, post, track. No excuses. Create a fictional brand Instagram account. Build a 30-day content calendar. Execute 4 real posts. Track follower growth, engagement rate, and reach. Submit a report with actual numbers — not hypothetical ones. Metrics: Content Creation, Analytics, Real Execution
Live Brand Marketing Plan
Year 2 · Semester 3 Pitch to the actual brand owner. Not a professor. Groups of 4 are assigned real Kota-area businesses. Conduct a full situation analysis, customer interviews, and competitive audit. Build a 3-month campaign plan. Present to the brand owner — who asks real questions. Metrics: Real Client, Team of 4, 3-Month Plan, Owner Feedback
₹2,000 Paid Ads Challenge
Year 2 · Semester 4 Real money. Real accountability. Each group gets ₹2,000 in real Meta ad budget. Set up campaigns, choose targeting, run for 3 weeks. Graded on CTR, CPM, conversion strategy, and a post-campaign reflection. The group with the best ROAS wins recognition. Metrics: Meta Ads Manager, Real Budget, ROAS Graded
The Agency Pitch
Year 3 · Semester 5 Full IMC campaign. Real brand. Real stakes. Students form mini agencies. Each agency pitches a complete Integrated Marketing Communication campaign — ATL, BTL, digital — for an actual brand brief. A brand marketing manager judges. ₹5,000 prize for the best pitch. Metrics: Agency Format, ATL + BTL + Digital, Brand Judge, ₹5K Prize
Shopify Store — 6 Weeks Live
Year 3 · Semester 5 E-commerce is learnt by doing. Every group sets up a Shopify store for a product of their choice. Optimise listings, run organic traffic strategy, design the UX. After 6 weeks, submit traffic data, conversion metrics, and a store audit. Graded on execution quality, not sales alone. Metrics: Shopify, SEO, UX Design, 6-week Live
Marketing Analytics Dashboard
Year 3 · Semester 6 Data isn't optional. It's the job. Given a real anonymised e-commerce dataset (6 months, 10,000+ rows). Build a full marketing dashboard in Power BI or Tableau. Track CAC, LTV, ROAS, churn. Present to a data analyst guest — who grades on insight quality, not just visuals. Metrics: Power BI / Tableau, Real Dataset, Analyst Evaluation
CMO's AI Playbook
Year 4 · Semester 7 The marketer who doesn't use AI will be replaced by one who does. Build an end-to-end AI-powered marketing workflow: brief → copy → image → scheduling → reporting. Document every tool used, every prompt written, every output quality check. Deliver a replicable playbook any CMO could hand to a team. Metrics: Claude / ChatGPT, Midjourney / Canva AI, Full Stack
12-Week Industry Capstone
Year 4 · Semester 8 Embedded. Mentored. Evaluated by the company. 12 weeks embedded in a real company, working on a marketing project they actually need. Could be a campaign strategy, competitor analysis, or a brand refresh brief. Final presentation to company leadership + CPU faculty jury. This is 30% of final Honours grade. Metrics: 12 Weeks, Industry Mentor, 30% of Honours Grade, Real Output
Portfolio Defence
Year 4 · Semester 8 Four years. Twelve projects. Two recruiters. One room. Every student presents their complete 4-year portfolio to a panel of 2 industry recruiters. The portfolio must contain 12+ documented projects, internship records, measurable outcomes, and a professional brand narrative. This is the gate to the Honours degree. Metrics: 12+ Projects, Industry Panel, Honours Gate
10-Unit Sales Challenge
Year 2 · Semester 4 Humility is the first lesson in selling. Go door-to-door and sell 10 units of a real or hypothetical product in 5 days. No digital. No ads. Just you, a product, and people who'd rather close the door. Document every rejection, every objection, every win. Present your 'Sales Debrief' to the class. Metrics: Real Sales, Door-to-Door, Rejection Tracker
Live SEO Content Project
Year 3 · Semester 6 Find your own client. Earn your own result. Find a real small business willing to work with you. Build a 12-piece content plan, execute 4 pieces, track organic traffic for 6 weeks. Submit Google Analytics data. Not graded on traffic volume — graded on strategy quality, execution, and honest reflection. Metrics: Real Client, Google Analytics, 6-week Track
Exams are the exception, not the rule.
Inspired by Masters' Union's outcome-based model — traditional exams make up less than 20% of total assessment. Everything else is built, presented, or experienced.
35%
Live Projects & Assignments
Brand plans, campaigns, field research, ad runs — real deliverables with real-world evaluation criteria. Some graded by industry practitioners.
25%
Presentations & Pitches
Every major concept is defended in front of an audience — peers, faculty, or industry guests. Communication and conviction are assessed, not just content.
20%
Internship & Capstone
Industry supervisor evaluation + faculty review of internship reports, project outputs, and the 12-week Honours capstone.
12%
Case Discussions & Participation
Flipped classroom model — pre-reads happen before class. In-class contribution, Socratic engagement, and peer facilitation are scored each session.
8%
Semester End Exams
Retained for NEP compliance and core theory subjects. Mostly application-based questions, not memorisation. Open-book where applicable.
+
Portfolio Gate (Yr 4)
A pass/fail requirement — not a percentage. Students must defend their complete 4-year portfolio to an industry panel before Honours is awarded.
CPU BBA Marketing vs Traditional Colleges
Why a practitioner-led, hands-on portfolio model is superior to passive memorization.
Career Point University
Other Colleges
Assessment Model
80% outcome-based (live campaigns, Shopify runs, agency pitches), 20% exams.
100% focused on memorizing textbooks for end-semester theoretical papers.
Faculty Mix
CMOs, brand directors, and digital founders teaching actual modules alongside resident academics.
Lecturers who have never built, run, or budgeted a marketing campaign in their life.
Practical Budgets
Real cash budget (₹2,000 per group) provided to run live Meta campaigns.
Hypothetical campaign sketches on notebook sheets without spending a single rupee.
Graduation Output
Graduates with a documented portfolio of 12+ live campaigns, Shopify stores, and dashboards.
Graduates with just a report card containing numbers and no real brand experience.
Graduate fluent in the tools of the trade.
These are the platforms students will have hands-on experience with by the time they graduate — not just conceptual familiarity.
AI & Content Tools
Claude, ChatGPT, Midjourney, Canva AI — used for campaign briefs, copywriting, visual creation, and prompt building as part of daily workflow.
Digital Ads Managers
Meta Ads Manager, Google Ads, LinkedIn Campaign Manager — setting up budgets, targets, tracking CTR, CPC, and conversion pixels.
Analytics & Dashboards
Power BI, Tableau, Google Analytics, Excel Pro — analyzing D2C sales, building real-time marketing dashboards, tracking LTV and CAC.
E-Commerce Engines
Shopify, Amazon Seller Central, WooCommerce — setting up products, SEO optimizations, store layouts, payment checkouts, and shipping integrations.
SEO & Organic Platforms
Semrush, Ahrefs, Google Search Console, WordPress — performing competitor research, keyword analysis, backlinks tracking, and on-page SEO.
CRM & Email Flows
HubSpot, Mailchimp, Zoho CRM — setting up marketing automation, tracking lead funnels, building drip email campaigns, and contact segmentation.
Start your marketing journey.
Admissions open for BBA Marketing (NEP FYUGP 2024). Build a stellar marketing career starting from day one.
12+ Portfolio Projects
4 Structured Internships
Taught by CMOs & Agency Heads
NEP Multi-Exit Flexibility
Or call us directly at:
+91-9079134713
BBA Marketing FAQs
Clear your doubts about eligibility, live budgets, and multi-exits.
Q1. What is the eligibility for BBA Marketing at Career Point University Kota?
Q2. What is the admission process for BBA Marketing?
Students can apply online through the university website or visit the campus admission office for guidance and admission support.
Q3. Is entrance exam required for BBA Marketing admission?
Admissions are generally based on merit and university admission criteria.